Joe Meyer, owner of Fishing Tackle Unlimited, says "when in doubt, just tie on a paddle tail".

Tricia & I recently had to share Joe & head FTU Pro-Staffer Ron Shepherd with Capt. Ernest Cisneros. Capt. Ernest (as usual) was on a snook bite, so we served as 'also rans'  up here in Port Mansfield. It was still all good though.  We had a great time as always, but Joe (and Tricia) are right. That lowly little swimming bait is very versatile and catches fish when other lures won't.

There are very few tackle store owners or employees who actually get to fish on a regular basis, but Joe makes sure he is out there using what he sells.